Thursday, 15 October 2015
College Magazine Questionairre
1)
Do
you read a student magazine?
2)
What
3 colours would you want to see on the magazine?
3)
How
often would you like the magazine published?
Weekly monthly term half term fortnight
4)
How
much would you pay for a college magazine?
Nothing 50p £2 25p £1
5)
What
would you like to see on the magazine?
Health
advice Music Fashion Problem Advice Revision
Technology College
events News
Food Competitions Circle Three
6)
Would
free stuff encourage you to buy the magazine?
7)
What
images would you like to see on the front cover?
Student Teacher Other
8)
Would
you like the magazine to be multi-platform?
9)
Do
you want some advertising?
10) Where would you like the magazine to be
distributed?
College Questionnaire Analysis
College Questionnaire Analysis
To find out
what content we would be putting into the college magazine we conducted a
survey and took averages to determine what would be finalised.
Firstly, we
asked people if they read the college magazine and 90% of the target audience
we asked said no. This means that we are essentially trying to create a product
where there is no market. This would mean we would have to ask questions to
find out what people would want in the magazine to encourage them to buy it.
After this we asked people what colours we could make the college magazine
scheme to encourage them to purchase it. The top results came back as Black,
Red, White, Blue and Green. This means that I will be using 3 or 4 of these 5
colours to make up my magazine cover because it will appeal to the target
audience and have enough colours to follow conventions of college magazines.
After this
we asked how frequently the students would want the magazine released. From a
large range of options the most popular was monthly at 30% and termly at 30%. This
means that that the magazines wouldn’t be released very frequently and
therefore may have more content than that of a daily magazine etc. Secondly we
asked at what price people would feel comfortable to pay for a college
magazine. The highest single option was to pay nothing, at 40%. However, with
all the other price options added up 60% would be willing to pay something.
This means that the magazine will be charged for but will be the average of the
most popular paid option which was 50p at 20%, so somewhere on my cover I will
say that the magazine costs 50p.
Out of a
large range of content fillers the most popular 5 was Music, Food,
Competitions, Fashion and Revision. This means that I will be basing my front
cover off of one of these subjects and will then be using 2 or 3 inside the
magazine itself.
95% of
people said that they would be encouraged to buy the college magazine if they
had a free incentive like a voucher or coupon at for example, a local coffee
shop. This means that the magazine will have a fairly large amount of freebies
inside or one worth a lot.
70% of
students said they would want a student or students work on the front cover.
Meaning that the front cover image will have to be student related to whatever
subject I choose from above. Up to 80% of students said that they wanted it to
be multiplatform. This means that the college magazine would have to look
modern and be very heavily modified to increase use of convergence on and
around the magazine on different media platforms.
Another 75%
of students also agreed that they would want to see advertisements in the
magazine. This means that we could get local companies on board who are aiming
to appeal this particular target audience e.g.: a driving instructor looking
for new 17 year olds who want to learn to drive. Lastly, the students were
asked where they would like the magazines to be distributed from and the top 2
averages were in the Reception of the college and in the coffee shop. These are
both well-known places in the college and therefore would increase sales.
Friday, 2 October 2015
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