Analysis of Advertisers
Mood board
In my advertisers / brand
mood board I used an extremely broad range of companies from completely
different ends of the spectrum. This is because when I made the mood boards I
did not know specifically what type of magazine I was going to be making for
the main task, therefore not knowing what target audience or demographic I
would need advertising for. This means that I decided to do a very large mood
board but have grouped brands and logos accordingly meaning that if I decide to
make a magazine for a particular target audience that has an interest in for
example, clothing and fashion, all my other fashion and clothing brands are
located in a similar location on the mood board, allowing inspiration at a quick
glance and be able to help me with my magazine. The mood board is not aimed at
any particular demographic due to the very vague and broad range of brands.
However, it does appeal to a UK audience due to the retail shops I have added
such as Asda, Tesco etc and social media that is popular amongst UK consumers.
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