Tuesday, 3 November 2015

Advertisers Mood Board Analysis

Analysis of Advertisers Mood board


In my advertisers / brand mood board I used an extremely broad range of companies from completely different ends of the spectrum. This is because when I made the mood boards I did not know specifically what type of magazine I was going to be making for the main task, therefore not knowing what target audience or demographic I would need advertising for. This means that I decided to do a very large mood board but have grouped brands and logos accordingly meaning that if I decide to make a magazine for a particular target audience that has an interest in for example, clothing and fashion, all my other fashion and clothing brands are located in a similar location on the mood board, allowing inspiration at a quick glance and be able to help me with my magazine. The mood board is not aimed at any particular demographic due to the very vague and broad range of brands. However, it does appeal to a UK audience due to the retail shops I have added such as Asda, Tesco etc and social media that is popular amongst UK consumers. 

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